Last Updated: March 31, 2026

Arsenal Capital Advisors LLC (“Arsenal Capital Advisors,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website, https://arsenalcapitaladvisors.com/ (the “Site”).

This Privacy Policy explains how we collect, use, disclose, retain, and protect information obtained through the Site, as well as the choices and rights that may be available to you under applicable law.

By accessing or using the Site, you agree to this Privacy Policy.

1. Scope of This Policy

This Privacy Policy applies to information collected through the Site and related online interactions, including when you:

• visit or browse the Site;
• complete forms on the Site;
• contact us by email, phone, or web form;
• subscribe to updates or marketing communications;
• interact with our content, analytics, or cookies.

This Privacy Policy does not govern nonpublic personal information collected in connection with advisory, investment, or other financial services relationships to the extent such information is covered by separate client privacy notices, including notices required under federal financial privacy laws.

2. Information We Collect

A. Information You Provide Directly

Name

Email address

Telephone number

Company name

Mailing address

Any information you submit through contact forms, appointment requests, subscription forms, questionnaires, or emails

Any documents, comments, or other materials you voluntarily provide

 B. Information Collected Automatically

When you use the Site, we or our service providers may automatically collect certain technical and usage information, such as:

• IP address
• Browser type and version
• Device type and operating system
• Referring URLs
• Pages viewed
• Date/time stamps
• Clickstream data
• Site interaction data
• General geographic location inferred from IP address
• Cookie identifiers and similar tracking technologies

C. Information from Third Parties

We may receive information from:

• website analytics providers;
• CRM, form, scheduling, or email marketing vendors;
• social media platforms, if you interact with us there;
• custodians, service providers, or compliance tools, if applicable.

3. How We Use Information

• operate, maintain, and improve the Site;
• respond to inquiries and communicate with you;
• provide information about our services;
• schedule consultations or respond to requests;
• send newsletters or marketing communications where permitted by law;
• monitor Site usage and performance;
• protect against fraud, unauthorized access, misuse, and other security incidents;
• comply with legal, regulatory, recordkeeping, and compliance obligations;
• enforce our terms, policies, and legal rights;
• support internal business operations and audits.

4. Legal Bases for Processing

Where applicable law requires a legal basis for processing, we may process personal information because:

• you provided consent;
• processing is necessary to respond to your request or take steps at your direction;
• processing is necessary to comply with legal or regulatory obligations;
• processing is necessary for our legitimate business interests, including Site administration, security, fraud prevention, communications, and service improvement.

5. Cookies and Tracking Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to:

• keep the Site functioning properly;
• understand how visitors use the Site;
• remember preferences;
• improve performance and user experience;
• measure marketing effectiveness;
• support advertising or remarketing, where used.

You may be able to control cookies through your browser settings. Disabling cookies may affect Site functionality.

If we use analytics or advertising cookies that trigger consent obligations under applicable law, we will provide the notices and choices required by law.

6. How We Disclose Information

We do not sell personal information for money.

We may disclose personal information to:

• employees, affiliates, and authorized personnel with a business need to know;
• website hosts, IT vendors, analytics providers, CRM providers, email platforms, scheduling vendors, and other service providers acting on our behalf;
• legal, regulatory, compliance, accounting, or professional advisers;
• government authorities, regulators, courts, or law enforcement when required or appropriate;
• counterparties involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction;
• other parties with your consent or at your direction.

We may also disclose information if we believe in good faith that doing so is necessary to:

• comply with law, regulation, subpoena, or legal process;
• protect the rights, property, or safety of Arsenal Capital Advisors, our users, or others;
• detect, prevent, or respond to fraud, security incidents, or unlawful activity.

For California residents, we do not sell personal information and do not share personal information for cross-context behavioral advertising unless expressly disclosed elsewhere on the Site.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• respond to your requests;
• maintain business and operational records;
• comply with legal, regulatory, tax, accounting, and compliance obligations;
• resolve disputes;
• enforce agreements and protect our rights.

Retention periods may vary based on the nature of the information and applicable legal requirements.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.

9. Email Communications and Marketing

If you provide your email address, we may send you updates, newsletters, or marketing communications, subject to applicable law.

You may opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

Please note that even if you opt out of marketing emails, we may still send non-marketing communications, such as responses to inquiries or important administrative notices.

10. Third-Party Links and Services

The Site may contain links to third-party websites, tools, or platforms. We are not responsible for the privacy, security, or content practices of those third parties. Your use of third-party sites is subject to their own terms and privacy policies.

11. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If we learn that we have collected such information, we will take reasonable steps to delete it.

12. State Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, subject to legal exceptions and verification requirements. These rights may include the right to:

• know whether we process your personal information;
• request access to personal information;
• request correction of inaccurate personal information;
• request deletion of personal information;
• obtain a copy of certain personal information;
• appeal a denial of your privacy request, where applicable;
• opt out of certain uses, including targeted advertising, sale, or certain profiling, where applicable.

 

California Privacy Rights

If you are a California resident, you may have rights under the CCPA/CPRA, subject to applicable exceptions, including the right to:

• know the categories and specific pieces of personal information collected;
• know the categories of sources from which personal information is collected;
• know the business or commercial purposes for collection, use, and disclosure;
• know the categories of third parties to whom personal information is disclosed;
• request deletion;
• request correction;
• opt out of the sale or sharing of personal information, if applicable;
• limit the use and disclosure of sensitive personal information, if applicable;
• not be discriminated against for exercising your rights.

13. Do Not Track Signals

Some browsers may transmit ‘Do Not Track’ signals. Because there is not a universally accepted standard for responding to such signals, our Site may not respond to them unless required by applicable law.

14. International Users

The Site is intended for users located in the United States. If you access the Site from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in our discretion. When we do, we will revise the ‘Effective Date’ or ‘Last Updated’ date above. Your continued use of the Site after any update constitutes acceptance of the revised Privacy Policy, to the extent permitted by law.

16. Contact Us

Arsenal Capital Advisors LLC

https://arsenalcapitaladvisors.com/contact-us/